International management Assignment Example | Topics and Well Written Essays - 2250 words

International management - Assignment Example Global strategy and entry modes have thus been number one priority for these large firms in emerging economies trying to make it in the global scene. This has been due to success in the global scene hence acquisition of competitive advantages. It has also been important for these firms to handle international market entry modes as the initial step in attaining their global mission. The decision and the mode of how a firm from emerging economy enters foreign market has had a significant effect on its overall productivity (John & Allen, 1998). This is because; the business environment that these new multinationals operate in is very competitive and dynamic. As such expansion into these new foreign markets is achievable through various strategies. The focus of this report is to give an account of the market entry strategy used by Bharti Airtel (formerly â€Å"Bharti Tele-Ventures Limited - BTVL†) while penetrating the foreign market. The report uses relevant theories and internat ional business literature concepts to evaluate and discuss the Bharti Airtel choice of entry mode(s) into the foreign market. Bharti Airtel(formerly â€Å"Bharti Tele-Ventures Limited - BTVL†is a multinational company founded in 1995. It is an Indian multinational in telecommunication industry. The company is primarily headquartered in New Delhi. Bharti Airtel got into the foreign market operations years ago and to date the company is actively operational in more than 20 countries cross Africa, South Asia and the Channel Islands among other global markets. The company is known for pioneering foreign business strategy of outsourcing most of its company’s operations apart from sales, marketing and finance and developing the minutes factory system of high cost and low volumes. The Bharti Airtel owes much of its accomplishment to its obliged to offering cutting-edge mobile services, while keeping low pricing strategies, an significant component in India. The

Summery Assignment Example | Topics and Well Written Essays - 250 words - 2

Summery - Assignment Example As identified, external communication is concerned with dispersing information about the company to the rest of the stakeholders (Anderson, 2015). Frequently used forms of external communication include; newsletters, press releases, direct mails and financial records. Public relation forms the baseline of a company’s successful interaction with the immediate environment. Communication only configures and modifies the corporation’s outlook to the community, customers, and possible investors. External communication synergizes public relation, strengthening the company and its relations. Both technology and external communication go hand in hand in influencing commercial activities (Evans, 2010). Modern technology has altered the look of external communication, as the internet has become the means of communication. Technology has both positive and negative effects on communication. External communication faces a challenge of tainting the image of an organization. Those in charge of external communication must bear in mind their audience and companies outlook. Street, C. T., & Cameron, A. F. (2007). External relationships and the small business: A review of small business alliance and network research. Journal of Small Business Management.